Rurash Financials Private Limited | Unlisted Equity Investments in India, Leading Stock Brokers and Stock Dealers in India

In a landmark move aimed at enhancing investor understanding and ensuring uniformity across the mutual fund industry, the Securities and Exchange Board of India (SEBI) has directed all Asset Management Companies (AMCs) to align the names of their equity schemes with SEBI’s categorization norms by June 30, 2025.

This reform is designed to eliminate ambiguity caused by creative naming conventions and to ensure that a scheme’s name reflects its actual investment strategy and risk profile.

What’s Changing?

Many mutual fund schemes in India currently use marketing-driven names such as “Bluechip,” “Opportunities,” or “Discovery,” which often mislead or confuse retail investors. SEBI’s new directive mandates that fund names must directly reflect the SEBI-defined categories, such as:

  • Large Cap Fund

  • Mid Cap Fund

  • Value Fund

  • Focused Fund

  • Flexi Cap Fund

Examples of Renamed Schemes:

Old NameNew Name
Axis Bluechip FundAxis Large Cap Fund
HDFC Mid Cap Opportunities FundHDFC Mid Cap Fund
ICICI Prudential Value Discovery FundICICI Prudential Value Fund

Objective Behind the Move

SEBI’s core intent is to bring transparency, simplicity, and standardization to mutual fund scheme nomenclature. This change ensures:

  • Improved Comparability: Investors can easily compare funds within the same category.

  • Reduced Mis-selling Risk: Misleading names that do not reflect actual asset allocation or strategy will be removed.

  • Better Decision-Making: Investors can align fund selection with their financial goals and risk appetite more effectively.

What Investors Should Do

Investors are not required to take any immediate action. However, we recommend:

  1. Reviewing AMC Notifications: Stay updated on the changes shared by fund houses.

  2. Understanding the Category: Focus on what the fund invests in, not just the name.

  3. Consulting Advisors: Discuss how these changes may impact your current portfolio allocations.

RURASH Financials’ Perspective

At RURASH Financials, we strongly support SEBI’s investor-first approach. This initiative is aligned with our mission to empower clients with transparent and compliant investment solutions.

We offer:

  • Portfolio review to align with renamed schemes

  • Fund category reclassification insights

  • Risk profile assessments for new investments

  • Proactive advisory for future SEBI-driven changes

Final Word

SEBI’s scheme renaming directive marks a decisive step toward demystifying mutual fund investing in India. While the name changes may appear minor, the impact on investor clarity and industry integrity is substantial.

For personalized support in adapting your portfolio to these changes, or to explore better-aligned mutual fund options, connect with RURASH Financials your partner in transparent, goal-oriented investing.