OYO’s premium brand, Sunday, is preparing for a major expansion with its OYO’s Sunday Hotels 2025 growth strategy. The brand plans to launch 40 upscale properties, including 4-star and 5-star hotels, across India in the financial year 2025-26. This move highlights OYO’s commitment to integrating global hospitality expertise with localised operations and modern technology, delivering a superior guest experience.
Gujarat, Uttar Pradesh, and Rajasthan to Drive Growth
The expansion of OYO’s Sunday Hotels 2025 focuses on the states of Gujarat, Uttar Pradesh, and Rajasthan, which together are expected to account for over 40% of the new portfolio. These regions combine strong business potential with high tourist appeal, making them strategic hubs for Sunday Hotels’ premium offerings.
Metro City Expansion
Sunday Hotels is in advanced discussions with hotel owners to establish prime properties in India’s top metro cities, including:
Mumbai
Hyderabad
Chennai
Bengaluru
Kolkata
Raipur
By targeting these key cities, OYO’s Sunday Hotels 2025 aims to strengthen its presence in both established and emerging markets, providing a balance of urban luxury and business convenience.
Focus on Tourism and Non-Metro Cities
In addition to metro expansion, OYO’s Sunday Hotels 2025 is strategically entering non-metro cities and high-demand tourist destinations. Properties near wildlife sanctuaries, pilgrimage centers, and historical landmarks are being considered. This approach ensures a diversified portfolio and sustainable revenue streams while catering to both leisure and business travelers.
Profitable Model for Hotel Owners
Aditya Sharma, Business Head of Sunday Hotels and Resorts, shared with PTI:
“Sunday blends global hospitality expertise with localised operations and cutting-edge technology, creating a flexible and profitable model for both seasoned hotel owners and entrepreneurs across India.”
The model emphasizes operational efficiency, profitability, and scalability, enabling hotel owners to benefit from OYO’s Sunday Hotels 2025 technology-driven solutions and brand recognition.
Technology at the Core
Sunday Hotels integrates advanced technology in bookings, revenue management, and guest experience personalization. This tech-driven approach allows real-time data monitoring, operational automation, and seamless service, ensuring higher occupancy rates and superior guest satisfaction.
FY26 Expansion Strategy
Total new properties: 40 hotels
Target regions: Gujarat, Uttar Pradesh, Rajasthan, and key metro cities
Hotel type: 4-star and 5-star properties
Focus cities: Mumbai, Hyderabad, Chennai, Bengaluru, Kolkata, Raipur
Special focus: Tourism hotspots and emerging destinations
By combining metro visibility with non-metro tourism locations, OYO’s Sunday Hotels 2025 is expected to capture a significant share of the premium hotel market in India ahead of Prism’s IPO.
Impact on India’s Hospitality Sector
The launch of OYO’s Sunday Hotels 2025 will likely transform the premium hospitality landscape in India. The brand’s focus on upscale properties, technology-driven management, and strategic location selection is expected to boost domestic tourism, generate employment, and attract international travelers seeking high-quality hotel experiences.
With a clear focus on profitable growth, balanced city coverage, and customer-centric operations, OYO’s Sunday Hotels 2025 is set to become a major player in India’s premium hospitality segment in FY26 and beyond.