SEBI Strengthens Investor Awareness Amid Rising Digital Market Risks
As technology continues to widen access to financial markets, new-age digital risks have emerged just as rapidly. Online scams, deepfake impersonations, fake trading apps, guaranteed‑return schemes, unregistered advisory groups, and manipulative messaging platforms are increasingly targeting unsuspecting investors, SEBI Chairperson Tuhin Kanta Pandey warned.
Speaking at an NSE regional seminar in Puducherry, he emphasized:
“Even the strongest systems cannot replace awareness—it remains the core foundation of investor protection.”
Massive Awareness Push Across India
To counter rising digital threats, SEBI has accelerated its national investor education mission:
50,000+ investor awareness programmes conducted in FY 2024–25
Coverage across 90% of districts spanning 36 States & UTs
Focus on grassroots financial literacy and safe market participation
Pandey highlighted that SEBI will now adopt:
Multimedia, multilingual campaigns
Theme‑based outreach, customised using insights from SEBI’s Investor Perception Survey
State-level SEBI offices to implement localised engagement strategies
Why This Matters
With millions of first‑time investors entering the markets, the biggest challenge is no longer access—it is clarity and informed decision‑making.
Many new investors enter markets by imitation or social media influence rather than understanding. SEBI’s push aims to ensure that individuals:
Invest with knowledge, not noise
Recognise the risks behind unregulated platforms
Protect their hard‑earned money with informed choices
Financial literacy continues to be the strongest defense against digital manipulation, fraud, and misleading schemes.
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